Mercurius Media Capital launches fund for media start-ups

Mercurius Media Capital has launched a venture fund of more than $50 million to invest in US media and advertising start-ups.The new fund is more than $50m• MMC was founded by media executives Satyan Gajwani and Piyush Puri• Investors include the Times of India Group and Brands InternationalMercurius Media Capital has launched a venture fund

Sinclair, TelevisaUnivision back $50M media-for-equity fund

TelevisaUnivision and Sinclair are backing a new $50 million “media-for-equity” fund from Mercurius Media Capital, the firm’s founding partner Piyush Puri exclusively tells Axios. Why it matters: The media-for-equity model has been gaining prevalence overseas but is seldom used in the U.S. How it works: Media for equity, also known as media capital, offers startups