| Mercurius Media Capital has launched a venture fund of more than $50 million to invest in US media and advertising start-ups. The new fund is more than $50m • MMC was founded by media executives Satyan Gajwani and Piyush Puri • Investors include the Times of India Group and Brands International Mercurius Media Capital has launched a venture fund of more than $50 million to invest in US media and advertising start-ups. MMC’s investors include the Times of India Group and Brands International. “Start-ups face huge challenges to raise funding and reach their target audience,” the firm said in a statement. “Our media capital venture model offers growth-stage companies tools to expand their reach and increase brand equity. We’re providing media value, while also fostering strategic partnerships with media companies, creating a mutually beneficial arrangement for media companies and start-ups.” The US-based venture firm was founded by media executives Satyan Gajwani, vice-chairman of Times Internet, and Piyush Puri, executive vice president of Brand Capital International & SBI Capital Markets. |
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