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Eric Fischer is a Consultant at Mercurius Media Capital.
He is a media and marketing professional with 30+ years’ expertise in media strategy, planning and execution. His senior management experience within media agencies (Universal McCann), media sales groups (Disney, FOX, iHeart, MGM, NBA and Tribune) and client positions (LifeLock and GoDaddy), has provided a unique knowledge set allowing him to start his own media strategy practice, HJA Strategic Marketing in 2010.
Eric understands the needs of clients, from Fortune 100s to startups, and brings a deep understanding of attribution and media mix modeling allowing his clients to optimize on the fly and look at media spend holistically within a company’s overall acquisition framework.
In addition to being a featured guest speaker at prominent industry events, Eric has been an adjunct professor at Arizona State University’s Walter Cronkite School of Journalism teaching sports marketing and holds a journalism degree from the University of Missouri-Columbia School of Journalism.